Impact is the new black. In the not-for-profit world, people want to know that their support is actually making a difference. And that’s smart. We’ve all heard too much about wasted funds, inefficient operations and less than perfect ethics, to just hand over our money and leave it up to an organisation to do their thing. Instead we want to know how our money will be used, and crucially how lives will be changed as a result of our support. We want to know: “What’s my impact?” So it’s no surprise that people sometimes ask us if they can tie their support to an individual girl or a particular program - so they know exactly how their money is being used. But it might surprise you that our answer is ‘no’. In fact we actually do the opposite. In all but the rarest of cases, we work on a system where all donations go into a central ‘pot’ and our four girl-focused programs are funded from that one source. Whether it’s money from individuals or businesses, big campaigns like Do It In A Dress or school students running a bake sale - everything goes into that one funding pot that funds our four girl-focused programs: [gallery columns="4" link="none" ids="https://www.onegirl.org.au/wp-content/uploads/2017/02/scholar.png|Scholarships,https://www.onegirl.org.au/wp-content/uploads/2017/02/businessbrains.png|Business Brains,https://www.onegirl.org.au/wp-content/uploads/2017/02/schoolawesomisation.png|School Awesomisation,https://www.onegirl.org.au/wp-content/uploads/2017/02/launchpad.png|LaunchPad"] ‘But hang on,’ we can hear you say. ‘Why wouldn’t you let donors decide how their money gets used - wouldn’t they feel more connected to the work you are doing?’ It’s a good question! And we understand why ‘tied’ donations seem like a great idea - but there’s 3 reasons why we don’t work that way.
The first one is probably pretty obvious. Managing tied donations would divert precious resources away from getting girls into school. There’d be more accounting for the finance team, more reporting for the comms team and way more overall administration - without increasing the number of girls in school.Think about the systems and processes required to tie and track Mr Smith's $50 to Project X or Girl Y, so that we only gave him updates about Project X or Girl Y. Now imagine that system multiplied for THOUSANDS of small donations (most of our funding comes from private donations from thousands of people, rather than big wads of cash). You can see we'd need a whole lot more people and resources to do that. BUT - even if we could resource the tied-donations approach, we still wouldn’t work that way. And here’s why.